Voltigo is a fictional electric scooter brand developed as part of my graphic design dissertation, exploring how a new brand can compete with established competitors through visual branding.

The project involved market research and consumer research to understand existing brands and identify the values that matter most to potential customers, including sustainability, convenience, affordability and innovation.

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The findings guided the development of Voltigo’s visual identity. Through focus groups and logo testing, different concepts were evaluated before a final direction was selected and refined. The project demonstrates how research and thoughtful design can help a new brand establish its identity, communicate its values and stand out in a competitive market.