A&A Car Imports is a rebranding project focused on modernising the visual identity of an established used-car business. The original logo featured a vehicle image, bright colours, and multiple visual elements that created a more dated and complex appearance.

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I redesigned the identity with a cleaner, more modern and recognisable approach, simplifying the logo while retaining the original A&A name and its connection to the automotive industry.

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The central road element incorporated between the two A’s represents movement, driving and the automotive industry, while also creating a visual connection between the two letters. The bold yellow and black colour palette was retained and refined to provide stronger contrast, visibility and a more professional presence across different applications.

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The rebrand demonstrates my approach to logo design, visual simplification and developing an existing brand into a more contemporary identity.